van cleef & arpels

— Role : Art Direction, Conception, User Experience, Design Ui-Ux

The Cosmos™ collection by Van Cleef & Arpels is an ode to the beauty and poetry of nature. The four heart-shaped petals of each jewel evoke the delicacy and fragility of a flower.

The collection is available in yellow, pink or white gold, and is adorned with diamonds, pearls or precious stones. The jewellery is available as necklaces, rings, earrings and bracelets.

As part of the launch of the Cosmos™ collection, Van Cleef & Arpels is offering an augmented reality experience. The experience allows users to try on a piece of jewellery from the collection via their mobile. The user can choose the jewel she would like to try on, as well as the metal and gemstones she would like to use. The experience then allows the user to see the jewel in augmented reality on her hand.

The augmented poetry experience is a unique way to discover the Cosmos™ collection. It allows users to see the jewellery and experience a real moment of poetry.