As part of a tender to overhaul the Swarovski brand’s international communications platform, I worked as part of the creative team with the agency in charge of this exciting assignment.

The idea was to capitalise on a new definition of the Swarovski sparkle, making the brand a « category apart ». By extending this statement to today’s extraordinary women: by exploring how their personal sparkle is so powerful, unique and inspiring that it has always existed. Their personal spark is so powerful that it has always been the driving force behind their personal fulfilment.
By becoming themselves a source of inspiration for all those who trust their inner spark and let it shine.

This mission will be realised through the creation of a manifesto and an international media campaign in collaboration with Peter Lindbergh and Jennifer Lawrence contemporary empowerment and the expression of their stories on social media.